Careers

Key Responsibilities

Digital media analyst will assist marketing team by analyzing various marketing initiatives. The position will support the marketing team by numbers-driven analytics across owned and operated digital platforms by reinforcing strategic decision making.

• Support digital team in launching and maintaining campaigns
• Assist in development of media strategy and recommendations
• Facilitate the execution of different digital channels
• Primary focus on digital operations and quality assurance for all campaign launch/modifications
• Facilitate the analysis and interpretation of data trends and develop improvement solutions
• Monitor campaign performance through regular delivery reporting, ensuring media buys are properly executed and troubleshoot issues that arise
• Collaborate with leadership and peers to develop solutions that will enhance the operational efficiency, tools, and systems, and improve current workflows
• Analyze value and applicability of media vehicles/tactics for plan consideration as needed
• Develop data driven strategic media plans across display, video, and audio based on media brief
• Develop and maintain channel/platform roadmaps, test and learn plans
• Serve as the subject matter expert to cross functional partners for the media channel(s). Share insights, best practices, and new techniques
• Proactively and continuously ask "What’s Next" in terms of driving further ROI for the business from our digital marketing and analytics efforts
• Build effective relationships with internal partners to allow for collaboration
• Maintain high levels of up-to-date knowledge of best practices in digital media (betas, ad network updates, innovation opportunities, etc.)
• Remain abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks
• Analyze campaign performance and develop/deliver insightful campaign reports
• Analyze and translate data-based findings into clear, relevant, and actionable insights
• Determine KPIs and reporting models
• Evaluate content and campaigns against KPIs and provide analysis and optimization recommendations
• Track campaign performance and metrics and provide reports
• Contribute to social media marketing strategies which help to drive traffic and get active engagement
• Analyze user engagement and report on traffic from social media and YouTube
• Keep up to date with any social media trends and track social media influencers
• Regularly monitor social media competitor sites and generate competitor analysis reports
• Keep pace with social media and internet marketing industry trends and developments
• Observing follower engagement and building a report on their behaviors

Qualifications & Experience

• Bachelor's degree in digital marketing or a related field
• At least 6-8 years' experience
• Advanced knowledge of media analytics and social media networking
• A demonstrated interest in the media industry and its inner workings
• The ability to translate complex data into easy-to-understand information
• A fundamental understanding of digital marketing programs and technologies
• Ability to develop, audit, and test campaigns in ways that optimize key performance indicators (KPIs)
• Ability to communicate across various levels of an organization
• Ability to work well under pressure and navigate stressful situations.
• Exceptional interpersonal and organizational abilities
• Excellent communication skills and willingness to work in a team environment
   

Application closure date:  15 November, 2021

Remuneration

Competitive & comparable to industry Standards.
 

Share your resume at careers_india@sesame.org

Sesame Workshop - India is looking for a professional and experienced graphic designer to focus on the visual design communication across various touch points with our users. An in-house graphic designer will work within Sesame Workshop - India’s creative department. This will include developing style guides; product development, social media creatives, YouTube show packaging, promotional materials and presentations to support the mission of helping kids grow smarter, stronger and kinder for Sesame Workshop - India.

Department

Creative and Production
 

Reports To

Creative Director
 

Key Responsibilities
 

• Innovate new design ideas in alignment with the Sesame workshop India brand

• Visualise and design products like games, guidebooks, educational material for use in the field with kids and caregivers.

• Visualise and design social media campaigns

• Design show identities for YouTube

• Provide professional, technical and functional design support on deliverables that align with business needs.

• Adhere to Sesame Workshop India corporate and brand style locally and also align with the brand internationally.

• Respond quickly to the evolving design needs of the organisation as we grow our work across various media.

• Execute routine design projects, effectively prioritising work with the Production Manager and balancing multiple priorities simultaneously.

• Keep up to date with the evolution of Sesame Workshop’s brand as well aa design best practices.

• Follow the Design Studio job submission process in accordance with standards and protocols.

• Be flexible to meet project demands in order to produce the required output, including remote working, weekend or after-hours work to support on-ground campaigns.

• The candidate should have typesetting skills both in English and Hindi.

• Keep an eye out for the latest developments in the design world and innovate in the Sesame ecosystem.

• Support creative iterations support the A/B test of creatives on social media.

• Manage all the visual assets of Sesame and know legal aspects of where/how/what images can be used and adhere to it.
   

Qualifications, Experience & Proficiency
 

• Post-Graduation in visual communication design from an established design school

• 5 to 6 years’ experience in graphic design

• Proficiency using Photoshop, Illustrator, InDesign, After Effects

• High Proficiency in Typography desired

• Proficiency in Hindi and English

• Professional, team player with strong interpersonal skills

• Clear Communication Skills

• An interest and experience in working for kids as an audience, an added advantage

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Remuneration: Competitive & comparable to industry Standards.
 

Start Date: Immediate
 

Deadline for Application: 1st November, 2021.
 

We encourage people with different abilities, gender & identities to apply for this position.

Please send in your resumes to gunika.singh@sesame.org

Sesame Workshop - India is looking for a professional and experienced social media writer who can support the organization’s mission on social media channels by crafting campaigns and writing for its programmatic as well as entertainment products. An in-house social media will work within Sesame Workshop - India’s creative department. This will include developing a social media language for its channels, planning and executing campaigns with the social media team to support the mission of helping kids grow smarter, stronger and kinder for Sesame Workshop - India.
 

Department

Creative and Production
 

Reports To

Creative Director
 

Key Responsibilities
 

• Ideation and writing for Sesame Workshop India’s campaigns on all social media channels including Youtube, website, programme material and print collateral.

• Developing a vocabulary for the social media channels that balances entertainment, popular culture as well as sensitivity towards issues pertaining to early childhood development and parenting.

• Will work in close co-ordination with the social media manager, creative director and the graphic design team.

• Will liaise with the internal education and marketing teams to understand communication requirements and briefs.

• For the website – write and edit the copy and headers of the pages using the targeted keywords.

• Write around 4-5 blogs of approx. 1,000 words each. Write content for new pages on website – approx. 10 pages to begin with.
   

Qualifications & Experience
 

• Proven experience as a writer for digital media – social media, websites for NGOs

• Bilingual – Excellent proficiency in English and Hindi

• Ability to come up with new ideas, brainstorm and take them to fruition

• Ability to work remotely across various teams within the organisation

• An intimate understanding of social media behaviour and an inherent interest in observing that

• An interest in working for children and understanding of parenting challenges in the modern world.

• Good interpersonal and analytical abilities

• Relevant experience of 5-7 years
   

Skills & Competencies
 

• Language: Bilingual – Hindi and English. High Language proficiency required. Must be good writing in a language that is easy for an audience to grasp, and also have the capacity to adapt the same content across various needs with sensitivity.

• Communication skills: Must possess excellent communication (written and verbal) skills in order to come up with new ideas and effectively discuss them within the team

• Interpersonal skills: Excellent interpersonal skills are a must. They need a clear creative vision while remaining open to others’ ideas.

• Initiative: Be proactive and anticipate any changes or problems in the scope of a job and communicate these in a clear and timely manner. Be a team player that can operate effectively under pressure and to tight deadlines.

• Flexibility/Adaptability: Able to adapt quickly to a variety of situations and work effectively with different personality types. Able to work on several projects at once, and the work is fast paced and demanding.

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Remuneration: Competitive & comparable to industry Standards.

Start Date: Immediate

We encourage people with different abilities, gender & identities to apply for this position.

All interested candidates please send in your resume to careers_India@sesame.org 

Sesame Workshop, the nonprofit educational organization behind Sesame Street, reaches over 180 million children across more than 150 countries with research-based, tested and proven educational interventions designed to help kids grow smarter, stronger and kinder. We are active in more than 150 countries, serving vulnerable children through a range of media, formal education, and social impact programs, each tailored to the communities we serve.

Sesame Workshop India was established in 2007 to meet the unique needs of vulnerable children in India. Sesame Workshop India’s programmes focus on low-resourced communities to bring children and their caregivers’ language and strategies that have proven impact on their health and wellbeing, social emotional skill development, literacy and numeracy. Programming channels include mass media, such as Galli Galli Sim Sim, the Indian production of Sesame Street, and community engagement activities. We are now expanding our ongoing early childhood development programs in underserved communities delivered in conjunction with critical programs such as education, WASH and Girls’ education in India. Sesame Workshop India’s programs will teach young children and empower them to be agents of change in their homes, schools, and communities through an engaging curriculum of storytelling, games, songs, and films.

Due to COVID-19, the lockdowns and subsequent closing of AWCs in the country, lakhs of children are without access to critical early learning content. While caregivers/parents especially in marginal/poorly connected districts are ill equipped to help their children learn, the AWWs have been facing challenges both in providing relevant learning materials for children and themselves being equipped to handle the shift to online tools of teaching and learning.
 

Reports To

Program – Director
 

Scope of Work: Consultant Training Specialist
 

As Sesame Workshop India designs content for children and caregivers to continue learning at home, we are looking for a resource who has experience/expertise in developing training modules/guides, designing training sessions, managing training operations and delivering trainings both online and offline, to teachers/AWWs/implementation partners. Specifically, we are looking for a consultant who will:

A. Design Trainings & sessions:

a. Identify training needs, and delivery strategies (mechanism, platforms, process) as per project
b. Work closely with the content-curricula team to design relevant training modules
c. Work closely with the creative team so that the resources are developed as per need/audience
d. Identify and coordinate on design and delivery of appropriate training resource (printed
modules/videos/audio instructions/as need be)
e. Prepare detailed session plans, for each level of training
f. Create checklists/templates for offline and online training delivery
g. Put in place standard procedures for delivering trainings (online and offline) with
recommendations/best practices
h. Ideate, design learning materials as per need for demonstrating in training sessions.
i. Design training framework for Master trainers, AWWs, ICDS officials, Partner organizations

B. Manage training operations and delivery

a. In consultation with the project lead, define training delivery plan (cascade/direct)
b. Work closely with the project lead to put to identify training schedules (master trainers, batches,
batch wise scheduling, venue management)
c. Work closely with the program team to ensure that required training resources are available in
preparation of the training, in time
d. Conduct trainings and over-see delivery of all trainings
e. Identify and ensure training of other training resource person/s as per project needs
f. Put in place mechanisms for feedback on trainings done by other resource persons (both online and
offline modes)
g. Ensure all training related documentation (participant’s list, expense reports, etc) are in place and
submitted in time

C. Undertake Documentation and Reporting

a. Work closely with the M&E team to design relevant training feedback and response mechanisms
b. Ensure that the training feedback is collected, collated, analysed and is used back for improving
other training
c. Submit training reports as per program needs
 

An ideal candidate will have the following
 

A. Essential Qualifications & Experience:

1. Preference would be give to candidates from Lucknow or Jaipur only.
2. A Bachelor’s degree in communication, education, Early childhood education, psychology or related
field, or additional 5-7 years’ work experience in the field/OR
3. 7-8 years of on-field experience of managing, leading, coordinating, delivering trainings at scale.
Especially to ICDS functionaries (AWWs, Supervisors/CDPOs), or school-teachers (primary
schools) or, field teams (NGOs)
4. Experience of planning and delivering trainings (especially with government stakeholders) is must
5. Experience of working in communities, interacting with AWWs for similar programs in desirable
6. Experience of conducting online trainings to a diverse audience is desirable (could be through
development of training videos/zoom session/or any other mechanism of reaching different audience
remotely)
7. Experience of working in any of the following states is preferred: Rajasthan, Uttar Pradesh, Odisha,
Chhattisgarh or Madhya Pradesh
8. Experience of working with children is highly valued.

B. Skill & Competencies:

• Willingness to travel for work requirements
• Ability to manage partners, vendors and be a part of an evolving team
• Excellent in communication – document, presentation, summaries, reports
• Ability to work independently
• Capacity to deliver quality work on time, as per deadlines. Ability to multitask
• Highly organized, energetic, motivated, and committed
• Expertise in spoken and written English and Hindi is a must
• Knowledge of any other Indian language is desirable
• Strong knowledge of Microsoft Office applications including Project, Word, Excel and PowerPoint, MIS or other database management systems.

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Remuneration: Commensurate with experience and market.

All interested candidates, Please send in your resumes to careers_India@sesame.org