Careers

Sesame Workshop India is keen on adopting an ERP solution and is looking for a consultant who will enable this migration process.

The consultant should have successfully managed similar projects from understanding of the requirement to selection of the ERP platform, facilitate time bound migration and fix post migration issues, within pre-defined timelines.

We are keen to partner with a Delhi based consultant who has experience in similar rollout with mid-sized organisations. Having worked with NGO’s will be preferred.

Interested consultants are requested to share, apart from their professional details, the list of successful projects undertaken (please mention the organisation name, brief description of the work they do, number of processes/departments migrated, timelines and ERP platform chosen).

Please apply on careers_india@sesame.org

Key Responsibilities

Content Management

• Manage overall content calendar and source content pipeline across platforms – Websites, YouTube and Social media (IG, FB, Twitter, LinkedIn)
• Conceptualize and distribute content for social media channels, blogs, website, email newsletters
• Develop, manage, and maintain an editorial calendar, and ensure efficient, cost-effective, and timely production of all elements
• Create and implement a framework for planning, writing, editing, and producing content for digital campaigns
• Develop content plans, programming calendars, marketing budgets, and wireframes with production/marketing counterparts
• Facilitate timely execution of deliverables and proactively address bottlenecks
• Research the competitive landscape across platforms to understand industry trends and peer performance
• Manage overall content creation resources including project budgets

Content Marketing

• Manage ongoing content uploads on YouTube and social media channels including content programming plans, management of assets across various platforms
• Drive character, series, and brand recall initiatives for SWI on digital platforms
• Stay up to date with content marketing trends and explore new content deliverables
• Categorize, post, and maintain content in content management system
• Develop best practices and optimize content for sharing across multiple channels
• Drive creative collaborations and influencer marketing initiatives
• Establish and build relationships across digital media platforms based in India

Audience Engagement

• Using data from various sources, analyze performance against defined KPIs to determine content consumption trends – video watch time, views, unique viewers, and subscribers to optimize content form, depth, and placement
• Produce monthly KPI reports
• Competitor analysis with different tools to maintain ads performance

Qualifications & Experience

• Minimum bachelor’s degree in Digital Marketing, Communications, Media Studies, Television/Radio/Film, Journalism, Animation, or related field or equivalent experience
• Proficiency in English and Hindi

Essential Knowledge, Skills and Experience

• The ideal candidate should demonstrate competencies to develop and implement a multi-platform digital strategy that significantly grows the audience and online engagement, i.e. thoughtfully schedule a content roll out plan, be able to write in a defined brand voice for copy/text on posts, write responses to audience/fans, be able to come up with ideas for new content, and do any necessary research of the landscape to inform these tasks.
• 5-7 years of digital marketing experience (paid + social marketing), with a minimum of 2-3 years in digital content creation (with significant exposure to interactive media for social impact in a profit or non-profit enterprise setting).
• Technical understanding of web, mobile and console platforms, video production, digital media best practices, and attuned to industry developments.
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
• Experience working with CMS and building/administering content in multiple CMS environments
• Experience with website analysis using a variety of analytics tools including but not limited to Google Analytics.
• Proficiency in MS Office and content management software
• Understanding of web and social media publishing requirements
• Hands on experience with SEO and web traffic metrics
• Project management skills and attention to detail
• An interest in children’s media and experience with games and videos are strongly preferred.
   

Desirable Knowledge, Skills and Experience (not mandatory but will give you an advantage)

• Experience with Adobe platforms
• Experience at a media, digital content, or production company
• Experience with video production: writing, interviewing, directing, shooting, editing, etc.
• Experience with social media management platforms
• Exposure to children’s media and/or non-profit enterprises
• Proficiency in two or more local languages
   

Start Date:  Immediate

Remuneration

Competitive & comparable to industry Standards.

We encourage people with different abilities, gender & identities to apply for this position.

Share your resume at careers_india@sesame.org

Deadline for Application: 10 February 2022.

Key Responsibilities

Drive Sesame Workshop India’s engaging mission-driven content and in so doing, will have the opportunity to reach, engage and impact children and families in India through the power of storytelling.

Strategic: 

• In conjunction with senior leadership, the executive will be responsible for setting a content strategy – how to reach which 
  audiences with what content when – that will keep the organization at the forefront of children’s educational media.

• Share ideas and contribute to the strategic vision and direction of the Workshop India.

• Establish and implement the unique visual style of the projects while maintaining Sesame Workshop’s brand integrity.

• Develop and vet new ideas and genres for Sesame Workshop India. An idea generator, responsible for proactively coming up with innovative content/show ideas, creating new programs for in-house development, and producing with optimum quality benchmarks.
• Develop, lead and oversee creative development strategy for new series, specials and other programming initiatives.
• Identify content that aligns with Sesame Workshop’s mission and creative vision.
• Help develop process and best practices for the Create vertical.
• Lead and mentor direct report(s).

   

Operational:

• Creative development, production and production management for the growing portfolio of original long and short form content within Sesame Workshop India.
   
• • Develop and manage the production plans and budgets for all social impact, pitched projects and production Oversee the visual production and overall look from conceptual thinking through launch for broadcast, desktop, mobile, and tablet including games, eBooks, interactive readers, animations, and pilot for original series. 
  • Responsible for the visual direction of print materials including story books, homework pages, flashcards, activity sheets, lesson plans, promotional materials, and customized fonts. 
  • Direct photo shoots for animation and promotional materials. Recruit, manage, and direct a team of in-house and freelance 
  • designers, illustrators and vendors. 
  • Oversee all aspects of production for all shows, including but not limited to staffing, scheduling, writing, shooting, post production and delivery.

• Ensure information flow and editorial integrity during all phases of development from conception to greenlight.

• Partner with Curriculum and Content, Research, to develop creative assignments aligning to strategic goals.

• Review treatments and materials submitted from external creators and work with teams across the organisation to provide timely feedback.

• Oversee the greenlight process from concept to implementation. 

• Work cross-functionally with departments like Business & Legal Affairs, Finance, Production Management on contracts with vendor/outside production companies, production studio deals, development budget, etc. 

• Build and foster relationships with the creative community to stay on top of the latest trends, talent, etc. 

• Reflect curricula and research feedback in show content. 

• Anticipate problems that may impede a project from completing on time and implement solutions. 

• Revise content and presentations, approve/reject ideas, provide feedback to the team. 

• Train and guide subordinates into accomplished professionals. 

• Monitor results of team efforts and propose actions for the future. 

• Conduct and direct brainstorming sessions with teams, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner. 

• Supervise the department's daily workflow, assign project workload, and monitor deadlines and budgets.
   

Qualifications & Experience

• Proven experience in a creative role

• Hand-on experience in creative process, script writing, and brand development

• Leadership and organization skills

• An intimate understanding of design, copy and web best practices/ guidelines

• Exemplary interpersonal and analytical abilities

• Relevant experience of 10-14 years

Skills & Competencies 

• Design: Excellent creative and branding skills, and a working knowledge of current style trends in the industry are required to maintain the integrity, but also to invigorate, the Sesame Street brand in India.
   
• Creativity skills: Must be good at creating concepts for others to work on. Must possess a keen awareness of current trends in kid’s content, advertising and A/V production. 
   
• Communication and presentation skills: Must possess excellent communication (written and verbal) and confident presentation skills in order to pitch ideas to internal clients.
   
• Interpersonal skills: Excellent interpersonal skills are a must. They need a clear creative vision while remaining open to others’ ideas.
   
• Initiative: Be proactive and anticipate any changes or problems in the scope of a job and communicate these in a clear and timely manner. Be a team player that can operate effectively under pressure and to tight deadlines. 
   
• Flexibility/Adaptability: Able to adapt quickly to a variety of situations and work effectively with different personality types. Able to work on several projects at once, and the work is fast paced and demanding.

Application closure date:  January, 2022

Remuneration

Competitive & comparable to industry Standards.
 

Share your resume at careers_india@sesame.org

Key Responsibilities

Digital media analyst will assist marketing team by analyzing various marketing initiatives. The position will support the marketing team by numbers-driven analytics across owned and operated digital platforms by reinforcing strategic decision making.

• Support digital team in launching and maintaining campaigns
• Assist in development of media strategy and recommendations
• Facilitate the execution of different digital channels
• Primary focus on digital operations and quality assurance for all campaign launch/modifications
• Facilitate the analysis and interpretation of data trends and develop improvement solutions
• Monitor campaign performance through regular delivery reporting, ensuring media buys are properly executed and troubleshoot issues that arise
• Collaborate with leadership and peers to develop solutions that will enhance the operational efficiency, tools, and systems, and improve current workflows
• Analyze value and applicability of media vehicles/tactics for plan consideration as needed
• Develop data driven strategic media plans across display, video, and audio based on media brief
• Develop and maintain channel/platform roadmaps, test and learn plans
• Serve as the subject matter expert to cross functional partners for the media channel(s). Share insights, best practices, and new techniques
• Proactively and continuously ask "What’s Next" in terms of driving further ROI for the business from our digital marketing and analytics efforts
• Build effective relationships with internal partners to allow for collaboration
• Maintain high levels of up-to-date knowledge of best practices in digital media (betas, ad network updates, innovation opportunities, etc.)
• Remain abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks
• Analyze campaign performance and develop/deliver insightful campaign reports
• Analyze and translate data-based findings into clear, relevant, and actionable insights
• Determine KPIs and reporting models
• Evaluate content and campaigns against KPIs and provide analysis and optimization recommendations
• Track campaign performance and metrics and provide reports
• Contribute to social media marketing strategies which help to drive traffic and get active engagement
• Analyze user engagement and report on traffic from social media and YouTube
• Keep up to date with any social media trends and track social media influencers
• Regularly monitor social media competitor sites and generate competitor analysis reports
• Keep pace with social media and internet marketing industry trends and developments
• Observing follower engagement and building a report on their behaviors

Qualifications & Experience

• Bachelor's degree in digital marketing or a related field
• At least 6-8 years' experience
• Advanced knowledge of media analytics and social media networking
• A demonstrated interest in the media industry and its inner workings
• The ability to translate complex data into easy-to-understand information
• A fundamental understanding of digital marketing programs and technologies
• Ability to develop, audit, and test campaigns in ways that optimize key performance indicators (KPIs)
• Ability to communicate across various levels of an organization
• Ability to work well under pressure and navigate stressful situations.
• Exceptional interpersonal and organizational abilities
• Excellent communication skills and willingness to work in a team environment
   

Application closure date:  15 November, 2021

Remuneration

Competitive & comparable to industry Standards.
 

Share your resume at careers_india@sesame.org

Sesame Workshop - India is looking for a professional and experienced graphic designer to focus on the visual design communication across various touch points with our users. An in-house graphic designer will work within Sesame Workshop - India’s creative department. This will include developing style guides; product development, social media creatives, YouTube show packaging, promotional materials and presentations to support the mission of helping kids grow smarter, stronger and kinder for Sesame Workshop - India.

Department

Creative and Production
 

Reports To

Creative Director
 

Key Responsibilities
 

• Innovate new design ideas in alignment with the Sesame workshop India brand

• Visualise and design products like games, guidebooks, educational material for use in the field with kids and caregivers.

• Visualise and design social media campaigns

• Design show identities for YouTube

• Provide professional, technical and functional design support on deliverables that align with business needs.

• Adhere to Sesame Workshop India corporate and brand style locally and also align with the brand internationally.

• Respond quickly to the evolving design needs of the organisation as we grow our work across various media.

• Execute routine design projects, effectively prioritising work with the Production Manager and balancing multiple priorities simultaneously.

• Keep up to date with the evolution of Sesame Workshop’s brand as well aa design best practices.

• Follow the Design Studio job submission process in accordance with standards and protocols.

• Be flexible to meet project demands in order to produce the required output, including remote working, weekend or after-hours work to support on-ground campaigns.

• The candidate should have typesetting skills both in English and Hindi.

• Keep an eye out for the latest developments in the design world and innovate in the Sesame ecosystem.

• Support creative iterations support the A/B test of creatives on social media.

• Manage all the visual assets of Sesame and know legal aspects of where/how/what images can be used and adhere to it.
   

Qualifications, Experience & Proficiency
 

• Post-Graduation in visual communication design from an established design school

• 5 to 6 years’ experience in graphic design

• Proficiency using Photoshop, Illustrator, InDesign, After Effects

• High Proficiency in Typography desired

• Proficiency in Hindi and English

• Professional, team player with strong interpersonal skills

• Clear Communication Skills

• An interest and experience in working for kids as an audience, an added advantage

Download JD
 

Remuneration: Competitive & comparable to industry Standards.
 

Start Date: Immediate
 

Deadline for Application: 1st November, 2021.
 

We encourage people with different abilities, gender & identities to apply for this position.

Please send in your resumes to gunika.singh@sesame.org

Sesame Workshop - India is looking for a professional and experienced social media writer who can support the organization’s mission on social media channels by crafting campaigns and writing for its programmatic as well as entertainment products. An in-house social media will work within Sesame Workshop - India’s creative department. This will include developing a social media language for its channels, planning and executing campaigns with the social media team to support the mission of helping kids grow smarter, stronger and kinder for Sesame Workshop - India.
 

Department

Creative and Production
 

Reports To

Creative Director
 

Key Responsibilities
 

• Ideation and writing for Sesame Workshop India’s campaigns on all social media channels including Youtube, website, programme material and print collateral.

• Developing a vocabulary for the social media channels that balances entertainment, popular culture as well as sensitivity towards issues pertaining to early childhood development and parenting.

• Will work in close co-ordination with the social media manager, creative director and the graphic design team.

• Will liaise with the internal education and marketing teams to understand communication requirements and briefs.

• For the website – write and edit the copy and headers of the pages using the targeted keywords.

• Write around 4-5 blogs of approx. 1,000 words each. Write content for new pages on website – approx. 10 pages to begin with.
   

Qualifications & Experience
 

• Proven experience as a writer for digital media – social media, websites for NGOs

• Bilingual – Excellent proficiency in English and Hindi

• Ability to come up with new ideas, brainstorm and take them to fruition

• Ability to work remotely across various teams within the organisation

• An intimate understanding of social media behaviour and an inherent interest in observing that

• An interest in working for children and understanding of parenting challenges in the modern world.

• Good interpersonal and analytical abilities

• Relevant experience of 5-7 years
   

Skills & Competencies
 

• Language: Bilingual – Hindi and English. High Language proficiency required. Must be good writing in a language that is easy for an audience to grasp, and also have the capacity to adapt the same content across various needs with sensitivity.

• Communication skills: Must possess excellent communication (written and verbal) skills in order to come up with new ideas and effectively discuss them within the team

• Interpersonal skills: Excellent interpersonal skills are a must. They need a clear creative vision while remaining open to others’ ideas.

• Initiative: Be proactive and anticipate any changes or problems in the scope of a job and communicate these in a clear and timely manner. Be a team player that can operate effectively under pressure and to tight deadlines.

• Flexibility/Adaptability: Able to adapt quickly to a variety of situations and work effectively with different personality types. Able to work on several projects at once, and the work is fast paced and demanding.

Download JD
 

Remuneration: Competitive & comparable to industry Standards.

Start Date: Immediate

We encourage people with different abilities, gender & identities to apply for this position.

All interested candidates please send in your resume to careers_India@sesame.org 

Sesame Workshop, the nonprofit educational organization behind Sesame Street, reaches over 180 million children across more than 150 countries with research-based, tested and proven educational interventions designed to help kids grow smarter, stronger and kinder. We are active in more than 150 countries, serving vulnerable children through a range of media, formal education, and social impact programs, each tailored to the communities we serve.

Sesame Workshop India was established in 2007 to meet the unique needs of vulnerable children in India. Sesame Workshop India’s programmes focus on low-resourced communities to bring children and their caregivers’ language and strategies that have proven impact on their health and wellbeing, social emotional skill development, literacy and numeracy. Programming channels include mass media, such as Galli Galli Sim Sim, the Indian production of Sesame Street, and community engagement activities. We are now expanding our ongoing early childhood development programs in underserved communities delivered in conjunction with critical programs such as education, WASH and Girls’ education in India. Sesame Workshop India’s programs will teach young children and empower them to be agents of change in their homes, schools, and communities through an engaging curriculum of storytelling, games, songs, and films.

Due to COVID-19, the lockdowns and subsequent closing of AWCs in the country, lakhs of children are without access to critical early learning content. While caregivers/parents especially in marginal/poorly connected districts are ill equipped to help their children learn, the AWWs have been facing challenges both in providing relevant learning materials for children and themselves being equipped to handle the shift to online tools of teaching and learning.
 

Reports To

Program – Director
 

Scope of Work: Consultant Training Specialist
 

As Sesame Workshop India designs content for children and caregivers to continue learning at home, we are looking for a resource who has experience/expertise in developing training modules/guides, designing training sessions, managing training operations and delivering trainings both online and offline, to teachers/AWWs/implementation partners. Specifically, we are looking for a consultant who will:

A. Design Trainings & sessions:

a. Identify training needs, and delivery strategies (mechanism, platforms, process) as per project
b. Work closely with the content-curricula team to design relevant training modules
c. Work closely with the creative team so that the resources are developed as per need/audience
d. Identify and coordinate on design and delivery of appropriate training resource (printed
modules/videos/audio instructions/as need be)
e. Prepare detailed session plans, for each level of training
f. Create checklists/templates for offline and online training delivery
g. Put in place standard procedures for delivering trainings (online and offline) with
recommendations/best practices
h. Ideate, design learning materials as per need for demonstrating in training sessions.
i. Design training framework for Master trainers, AWWs, ICDS officials, Partner organizations

B. Manage training operations and delivery

a. In consultation with the project lead, define training delivery plan (cascade/direct)
b. Work closely with the project lead to put to identify training schedules (master trainers, batches,
batch wise scheduling, venue management)
c. Work closely with the program team to ensure that required training resources are available in
preparation of the training, in time
d. Conduct trainings and over-see delivery of all trainings
e. Identify and ensure training of other training resource person/s as per project needs
f. Put in place mechanisms for feedback on trainings done by other resource persons (both online and
offline modes)
g. Ensure all training related documentation (participant’s list, expense reports, etc) are in place and
submitted in time

C. Undertake Documentation and Reporting

a. Work closely with the M&E team to design relevant training feedback and response mechanisms
b. Ensure that the training feedback is collected, collated, analysed and is used back for improving
other training
c. Submit training reports as per program needs
 

An ideal candidate will have the following
 

A. Essential Qualifications & Experience:

1. Preference would be give to candidates from Lucknow or Jaipur only.
2. A Bachelor’s degree in communication, education, Early childhood education, psychology or related
field, or additional 5-7 years’ work experience in the field/OR
3. 7-8 years of on-field experience of managing, leading, coordinating, delivering trainings at scale.
Especially to ICDS functionaries (AWWs, Supervisors/CDPOs), or school-teachers (primary
schools) or, field teams (NGOs)
4. Experience of planning and delivering trainings (especially with government stakeholders) is must
5. Experience of working in communities, interacting with AWWs for similar programs in desirable
6. Experience of conducting online trainings to a diverse audience is desirable (could be through
development of training videos/zoom session/or any other mechanism of reaching different audience
remotely)
7. Experience of working in any of the following states is preferred: Rajasthan, Uttar Pradesh, Odisha,
Chhattisgarh or Madhya Pradesh
8. Experience of working with children is highly valued.

B. Skill & Competencies:

• Willingness to travel for work requirements
• Ability to manage partners, vendors and be a part of an evolving team
• Excellent in communication – document, presentation, summaries, reports
• Ability to work independently
• Capacity to deliver quality work on time, as per deadlines. Ability to multitask
• Highly organized, energetic, motivated, and committed
• Expertise in spoken and written English and Hindi is a must
• Knowledge of any other Indian language is desirable
• Strong knowledge of Microsoft Office applications including Project, Word, Excel and PowerPoint, MIS or other database management systems.

Download JD
 

Remuneration: Commensurate with experience and market.

All interested candidates, Please send in your resumes to careers_India@sesame.org