The energetic 6-year old named Raya is our ambassador for WASH. She models hygienic habits for children and shows them why these are important. In fun and game, children learn how to wash hands, use toilets hygienically, drink boiled water and keep their homes and neighborhoods clean.
Raya encourages children to share what they learn with friends and family, making good habits contagious.
Creating communities of change
As our work ripples out from children to include caregivers and neighborhoods, it measurably shifts attitudes and behaviors across communities. It sets in place a sustainable wave of change.
For example, children participating in WASH UP! are 48% more likely to use an improved latrine at home.
Sakshi and Akash
Watch how Sakshi and Akash, participants in Sesame Workshop India’s Wash-Up! Program in Rajagaon, Uttar Pradesh become Champions of Cleanliness in their village.