For generations, caregiving has been seen as a mother’s role. But when fathers are actively involved in early childhood, children grow up more confident, families become more balanced, and mothers gain vital support.
Through the Daddy Cool initiative, Sesame Workshop India has engaged over 1,000 fathers in urban slum communities in Lucknow, encouraging hands-on parenting, challenging outdated norms, and strengthening family bonds.
We’re now taking this movement further with Bol Daddy Bol, a WhatsApp-based chatbot that helps fathers learn, reflect, and engage with their children at their own pace, anytime, anywhere.
Bol Daddy Bol comes is a judgment-free, accessible, and engaging digital space designed just for dads. Whether it’s learning how to support your child’s learning, building better connections, or simply getting the confidence to be more hands-on, this chatbot is here to help. And the best part? It’s always available, right at your fingertips!
Bol Daddy Bol is ready when you are. Whether you’re at home, on a break at work, or just curious about what makes a great bedtime routine, you can access our curated interactive activities and helpful nudges anytime, anywhere.
Many men hesitate to ask for parenting advice in public or even among peers. With Bol Daddy Bol, dads can learn and explore parenting topics at their own pace without judgment or pressure.
enrolled on the chatbot,
55% engagement rate across workshops.
Big. Scalable. And game changing. In addition to physical workshops that require time and resources, this low-cost, high engagement chatbot can reach thousands of fathers across India, bringing quality parenting support to homes everywhere. It also adapts and evolves, using real-time insights to make the experience more personalized, relevant, and effective.
With Bol Daddy Bol, fatherhood isn’t just about responsibility, it’s about joy, connection, and making a difference in a child’s life. Because when dads step up, engage, and grow, families become happier, children flourish, and society moves towards a more equal and supportive future.
