Water, Sanitation, and Hygiene (WASH)

An initiative designed to encourage healthy habits among young children to reduce future risks of non-communicable diseases.

Sesame Workshop India addresses the impact area of WASH (Water, Sanitation, and Hygiene) through a dedicated large-scale program like Banega Swasth India, which uses engaging methods and works towards long-term behavior change. Additionally, Sesame Workshop India ensures the importance of WASH is recognized and addressed within the broader early childhood development and health-focused initiatives, reaching a wide range of children, educators, and communities.

Focus on Prevention Rather than Intervention

With funding from Abbott, Sesame Workshop has launched Healthy Bodies Healthy Minds, a multi-country initiative including in India. It adopts a holistic well-being and preventative approach to raise awareness on the importance of balanced nutrition, quality sleep and physical activity among children and key influencers in their life.  

The Banega Swasth India (BSI) initiative is a joyful and action-oriented program led by Sesame Workshop India Trust in partnership with Reckitt. Its aim is to promote hygiene, sanitation, and health awareness among young children, empowering them with essential health knowledge to build cleaner and healthier communities.

The Learn. Play. Grow initiative, designed for children aged 3 to 8 years, includes WASH as one of its fundamental thematic areas, alongside foundational literacy and numeracy, emotional well-being, and health and nutrition. This program aims to empower the early childhood education ecosystem by providing resources and training to teachers, caregivers, and communities.

The Meghalaya Health Systems Strengthening Project (MHSSP) incorporates WASH as a cross-cutting theme within its integrated Early Childhood Development (ECD) package. This package supports children from conception to 8 years of age and is designed for frontline workers, aiming to improve ECD outcomes in Meghalaya.

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